Cookie policy
Effective 17 August 2026
This page explains what The Big Conversion Company stores on your device, why, and how to change your mind. It covers cookies and the other ways a website can keep information in your browser — the law treats them the same, so this policy does too.
Your choice, and what happens if you ignore it
Nothing that needs your permission is stored before you give it. When you first arrive you will see a banner with two options given equal weight. Until you choose one, no analytics cookies are set and no record of how you found us is kept.
You are free to ignore the banner entirely. The site works normally if you do — every page, every form, and the phone number all behave the same. You will simply keep being asked, because we have nothing recording that you decided.
Declining is not a lesser version of the site. It only means we measure less.
Cookies that need your permission
These are set only after you accept. They come from Google Analytics, which tells the business how many people visit and which pages they read.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
_ga | Google Analytics First-party | Distinguishes one visitor from another so repeat visits are not counted as new people. | 400 days |
_ga_<container> | Google Analytics First-party | Keeps the state of the current session for this specific site. | 400 days |
Google documents these as lasting two years. Browsers now cap cookies set by scripts at 400 days, so 400 days is what actually gets stored — we have listed what your browser does, not what the documentation says.
Before you accept, Google Analytics runs in a restricted mode that sets no cookies at all and cannot recognise you. It counts the visit without identifying the visitor.
Other information kept in your browser
Some things are stored in your browser without being cookies. They are treated under the same rules, so they are listed here too.
| Name | When | Purpose |
|---|---|---|
cookie-consent | Always | Remembers whether you accepted or declined. Without it we could not honour a refusal, so this one is set regardless of your choice — it is the record of that choice. |
mo_attr | Only after you accept | Records how you first arrived (a search engine, an advert, a link from another site) so the business can tell which of its marketing is working. |
mo_click | Only after you accept | Stores an advertising click identifier from the address you arrived on, so an enquiry can be reported back to the advertising platform that produced it. |
mo_journey | Always | The pages you have viewed in this tab, held only until you close it. Never written to disk and never linked to a returning visitor. |
Visitor counting that identifies nobody
This site is delivered through Cloudflare, which counts page views without setting any cookie, without storing anything on your device and without building a profile of you. Because it cannot identify you, it needs no permission and is not affected by your choice. It tells the business how many visits a page received and nothing about who you are.
Changing your mind
Your choice is stored in this browser, so clearing your browsing data for this site removes it and the banner returns. You can also block or delete cookies from your browser's settings — look for "Privacy" or "Cookies and site data". Doing so will not stop you using this site.
To stop Google Analytics on every site you visit, Google publishes an opt-out add-on at tools.google.com/dlpage/gaoptout.
Questions
Ask us at hello@thebigconversioncompany.co.uk. Our privacy policy explains what we do with enquiries and what rights you have over that information.